Valid Recommendations for Complex Products
Product recommendations must take the conditions of use at the customer’s site into account. This often requires a certain level of engineering knowledge. Digitizing this application advice is particularly difficult – but the benefit for the end customer is even higher if you deliver valid statements for their concrete situation. Empolis Content Express® allows you to digitize the relevant knowledge and to propose the optimal product in every situation.
Boost Up and Cross-selling
With the knowledge graph, you can understand your customer’s situation and their plans, and generate product recommendations that go far beyond suitable accessories. For example, a customer’s shopping cart at a DIY store might show what kind of renovation they are planning and that you can offer them not only tile adhesive, but perhaps also faucets and bathroom furniture to go with the tiles.
Master International Markets
Different markets have different requirements. It starts with preferences for certain types of products, but goes as far as requiring products to be bundled differently or even having different approvals. The flexibility of the knowledge graph allows you to effortlessly accommodate even multiple brand-specific variants within a single source of truth.